Connecting You With Prospects
No matter how you drive traffic, the ultimate goal of any sales and marketing process is to convert that traffic into people with whom you do business. Our technology identifies prospects who have shown interest in what you offer and provides you with a verified email address for follow up.
Watch Our 3-Minute Video
Who Are You Targeting?
1
Demographics
How well have you defined your target audience? Relevant characteristics like age, gender, location, home owner etc. are all important.
2
Sensitivity
Is your audience aware of their pain points and are they actively seeking a solution? Or must they first be educated through content?
3
Are There Sufficient Target Consumers?
Is your audience large enough to develop sufficient inbound website traffic?
How Do You Reach Your Target Audience?
Print Media
Leveraging print channels like community magazines and direct mail postcards can help establish a strong brand presence and reach micro-targeted audiences.
Social Media
Utilizing social media platforms to share content, engage with followers, and run targeted ad campaigns can amplify your marketing efforts.
Listings
Optimizing your online listings is critical to your search engine ranking. With over 70 different profiles to manage and monitor, it's easy to see how these get out of sync.
Identify Prospects → Engage Prospects
Anonymity
People prefer to do their own research online, making it nearly impossible to identify people currently in the decision making process using traditional methods. We have solved this problem.
7 Touches
80% of sales require 7 or more touches. Traditional methods like contact forms and lead magnets become less and less effective each day, with only 3% of site visitors completing contact forms.
Learn About Our Prospect Identification Process
How Will You Identify Your Prospects?
Contact Forms
Statistics indicate less than 3% of website visitors complete contact forms. Think about the last time you completed one and why you hesitate to do so.
Inbound Phone Calls
While people do call to learn more, following up with these people is difficult as they rarely share sufficient information allowing you to nurture them.
Marketing Intelligence
Embedded marketing intelligence like MiProspect allows business owners to collect email addresses and journey data points from website visitors without the need for a contact form.
MiProspect Systematically Increases Your Pipeline of Qualified Prospects & Improves Sales
1
Identify
Through technology, you can identify those visiting your website or interacting with your QR codes, social media and more. No contact forms required.
2
Engage
Automated, educational nurturing touches allow you to engage your newly identified prospects. Warming prospects through your sales funnel is critical to conversion.
3
Convert
Highly engaged prospects are the most likely to convert into paying customers. You cannot convert people you fail to engage and you cannot engage people you don't first identify. It's that simple.
Nurturing Your Identified Prospects
1
Overview Email
Broadly introduce your business. Highlight what they can expect if they were to have a need for your product or service.
2
Educational Content
Share a helpful article, blog post, or eBook that addresses a common pain point or topic relevant to your prospect. This positions you as a trusted resource.
3
Case Study or Success Story
Showcase a case study that demonstrates how your product or service has helped a similar client overcome challenges. This builds credibility and trust.
4
Personalized Check-In
Send a personalized email asking how they’re doing or if they have any questions you might answer.
5
Special Offer
Provide an exclusive offer to encourage them to take action. Make sure to emphasize the value they’ll receive.
6
Feedback Request
Ask for their thoughts on your content or products. This engagement can provide valuable insights and shows you value their opinion.
4 Steps To Convert Traffic into Customers
1
Traffic Generation
Your efforts to drive traffic, whether through social media, search engine optimization, or other channels, are the foundation for building your customer base.
2
Prospect Identification
MiProspect.com gives you the power to identify qualified prospects, those who have demonstrated genuine interest in your offerings.
3
Nurturing & Engagement
You can then nurture and engage these prospects through personalized communication, guiding them through the sales funnel.
4
Conversion
By effectively nurturing and engaging, you increase the likelihood of converting prospects into paying customers, generating revenue for your business.
Leverage Our Systematic Approach
Looking To Simplify Your Human Resources and Payroll Related Tasks?
Our all-in-one platform helps streamline payroll, HR, and benefits, giving you more time to focus on what matters most—your people.
HR, Payroll & Benefits
You now have one technology that can do it all: Payroll, Human Resources, and Benefits. All of your mission critical employee data in one place.
- Payroll & Tax Compliance
- Managed Payroll
- Benefits Administration
- 401(k) 360° Payroll Integration
- Human Resources
- HR Consulting
Workforce Management
Designed to streamline and enhance the employee management processes, time tracking, scheduling, and attendance into a single platform.
- Time & Labor
- Workforce Scheduling
- Expense Management
- Mobile Workforce Management
- Offboarding
- Workflow Notifications